LIYA at PFW FW23

During the March 2023 Paris Fashion Week, LIYA hosted an independent showroom for a wholesales season. To extend its impact, we collaborated with esteemed fashion influencers to augment our social media coverage.

We teamed up with influencer, including @katie.one, @justinesoranzo, @linaose, and @alexis_adjei, expertly intertwined their distinct styles with the fashion shows they attended, resulting in a digital coverage.

This collaborations produced three dedicated carousel posts, two reels, and a dedicated set of up to 20 stories. Each piece of content meticulously contributed to portraying LIYA's latest collection presented at Paris Fashion Week, demonstrating a harmonious blend of fashion and strategic influencer engagement.

Our content creators were organically drawn to LIYA's Denim pieces.